The face of Fashion and Design in Kenya is fast changing. And every other event brings new tidings, new innovation and whole different way of doing things. This past weekend witnessed probably one of the most aristocratic and most waited upon fashion event in Kenya, the JW Show. This year marked the 6th edition since its debut in 2013 and the founder Jeffrey Wilson, who is also the producer of the show could not find words to describe just how grateful he is to everyone who has seen the show go this far.
The show, which also enjoys international recognition, brags itself as one of the few fashion events in the country with completely SOLD OUT TICKETS, and all the designs which were displayed on the runway that night were also sold! The JW Show producer and owner Jeffrey Wilson explained to Fotophreak the uniqueness of the show and how the event stands out compared to all other shows.
He talked about the nomination process that kicks off in all counties in from January for both models and designers until the creme de la creme of them all is obtained. This years’ event witnessed designers from 6 different counties including Nairobi, Nakuru, Kisumu, Kisii, Meru and Machakos.
During the show, the selected designers were paired against each other and their designs were vetted by a panel of 4 judges. The judges would then each give their comments on how each designer performed and award them points out of ten. Something that adds so much value, glam and flavor to the whole fashion experience.
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The winner of the show as announced was Hannah of Haus Valeria fashion house. The student designer, who is also a product of the Kenya Fashion Awards Academy has grown her brand over the years to champion for anti-trend campaigns with regards to colors, patterns and fabrics. This she says, has given birth to what she calls the ‘Dapper-Dame’ Collection. This is a collection of men’s suits designed in men’s style for the woman who would rather do a dress or a gown. With this collection, Haus Valeriaa aims to become the go-to fashion house for women with a fine taste in suits.
Other designers for the event included Ana of Chic & Glam, Victoria of Toria Designs, Joy of Joyma Collection, Sukra of Sukra Salah Designs, Jessicah Wangila of Chekah na Fahion, El Afriq Designs and Roma Designs. Veteran designer Liz Njoroge also featured in the show as an established guest designer.
The event was going down at the Thika Road Mall and the four judges who were calling the shots at the event included Jane Sempeo, Kenneth Pope of the famous undisputed man cloth-line brand, Resian Lebai of Social Media Africa, and Betty Kyallo of KTN News and C.E.O of Posh Palace beauty salon. Some of the major sponsors in this years’ show were DT Dobie, DHL, Tequila Rose Red bull and Urban Touch Events.
The models who graced and entertained the crowd that night included Sharon Otieno, Mr Environment Kenya Nairobi County Cliff Mageto, Valentine Nyaboke, Doreen Wafiche, Mokeira, Robert Stiffler, Catherine Carene, Anita Vinttr, Debra Nivea who is also the Miss Environment Kenya 2016, Clara Akinyi and Ken Tout Makanga, who is also one of the best choreographers in the country and was doing it for this event.
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